11. Quiz: Metrics and Pricing Models
Metrics and Pricing Models
QUIZ QUESTION::
You ran a campaign on CNN.com, and the team at CNN tells you the following about the results: "The ad was shown to 700,000 people, it was served a total of 1.5 million times. The ad was clicked 700 times and of the 700 clicks, 20 people downloaded your brochure". Your boss asks you the next day, "Tell me more about the impressions, the CTR and the CTC of the campaign". What do you tell her?
ANSWER CHOICES:
|
Definition |
Corresponding number |
|---|---|
Impressions |
|
Unique Impressions |
|
CTR |
|
CTC |
SOLUTION:
|
Definition |
Corresponding number |
|---|---|
|
CTC |
|
|
CTR |
|
|
Unique Impressions |
|
|
Impressions |